Pondering Plenty: State of Vertical Farming in 2025
Let’s talk about the state of the vertical farming industry in 2025 and cover:
- What happened with the latest vertical farming company to file bankruptcy
- Is venture capital hurting or helping the growth of vertical farming?
- An autopsy on recent bankruptcies
- The sobering truth about what is next and hope for the future
Below is a snippet from the full blog ⬇️
Billion with a B 🗞️
Spring started with U.S. vertical farming company Plenty filing for bankruptcy. The company isn’t shutting its doors completely and will still operate its strawberry farm in Richmond, Virginia, and its plant science R&D facility in Laramie, Wyoming. This bankruptcy could be a transformation for the better.
Why raise money? 🌎
If you had a giant pot of money, wouldn’t you want to make the world a better place? The problem was not selling the dream for a better future, but expecting a giant return.
Only 1/10th of investment in climate tech goes toward adaptation. No one wants to invest to prevent the house from burning, until the heat from a burning roof is too much to bear.
So while investors may be wary about investing in vertical farming after a string of collapses, it should not (and cannot) deter investors from the bigger picture of investing in a more resilient world.
“Why Billionaires Can’t Make Vertical Farming Work” 🤔
This succinct piece by Henry Gordon-Smith sums up the key causes behind the slew of recent bankruptcies: the tech hype, the worker gap, the fantastical crop promises (square watermelons anyone?) and the trough of disillusionment.
“They weren’t just growing lettuce—they were pitching indoor watermelon and fruit trees in the early days. Could you technically do it? Sure. Should you? Economically, no way. Not unless you’re farming for headlines instead of harvests.” - Henry Gordon-Smith
This quote pulls back the curtain on what it takes to secure attention and capital from investors. At the end of the day, these autopsies of Plenty reveal that vertical farming is, well, farming.
What’s next? 🚀
Read the full musings below.